The organic garment and shoe care specialists Tangent GC is now venturing into personal care. First out is TGC100, a series of perfumed, organic soaps. One perfume oil is infused for each variety using natural ingredients only. No color, no preservatives, no petrochemicals.
“Drawing upon the garment and shoe care series, our design use the same clear information hierarchy, mirroring the minimal ecological footprint with a minimal visual footprint. This time using an exclusive beta version of Akkurat Mono Bold from Lineto as primary typeface. The launch campaign features the fragrances as fabrics, swirling inside the box. Prelaunch took place in New York, Stockholm and Paris at NY Now, Formex and Maison&Objet. In stores in November.”
Creative Director: Carl Johan Nas
