Never to bed without saying Good Knight. Designed by Our Revolution, this brand of condoms not only has a great play on words but showcases its product in phenomenal packaging.

“Our Malaysian based client is one of the leading manufacturers in condoms. As a country, Malaysia is the world’s biggest producer of condoms with manufacturers contracting to leading personal care brands. Our client saw the opportunity to introduce their own condom brand to the market to capture more of the industry’s value chain. With an ambition to become a leading global mass-market brand, focused on a younger male customer profile, a new brand and packaging suite was required.”

“Malaysia is a conservative country with the median age of a first sexual experience being 23. They have a higher percentage rate in using condoms compared to other nations so it was clear that the message of using condoms did not need to be laboured. The challenge for the brand was to communicate that the condoms are the highest quality in providing protection, without appearing sterile and too functional. It was also important for the brand to express a personality that was light-hearted and appealing to the twenty-something target audience with the undertone that using condoms was being thoughtfully prepared and a sign of confidence.”