Recover Regimen Epsom Salts

You can take all the medicine that you want when you’re feeling under the weather, but sometimes it’s something as simple as a hot Epsom salt bath that will make you better. Cue developed the packaging for the luxurious and high-end Epsom salt brand, Recover Regimen, which relies on natural ingredients and relaxing scents to help you on the road to recovery.

“Recover Regimen produces high-quality Epsom Salts for consumers who practice a beauty or wellness regimen, and seek products that help them rejuvenate quickly and effectively. Infused with natural essential oils, fragrance formulas include Cedar Herb (Repair) Vanilla Patchouli (Restore) and Eucalyptus Mint (Rejuvenate). These luxurious fragrances create a more relaxing, enjoyable recovery experience.”

Recover Regimen is elegant and has a premium feel, allowing someone who feels sick to truly feel like they can rest and relax when using it. The gold lettering also adds in some sophistication, while the browns and greens keep the look calming. Leaves and ferns in images of the product remind consumers that this is an epsom salt that uses natural ingredients like essential oils, and has wonderfully warming scents like Cedar Herb or Vanilla Patchouli.

Creative Director: Alan Colvin

Designer: Matt Erickson

Photography/Styling: Kelley Mann

Designed by Cue

Client: Recover Regime

Country: United States

City: Minneapolis, MN