Can’t stop won’t stop. Every week we bring you The Dieline’s Top 10 packaging projects and articles to inspire and boost creativity, but why stop there? Our 5 Questions With series allows us to sit down with the best of the best here on The Dieline and dig deeper into these fascinating projects, from the design process to the biggest challenges. Today we’re chatting with Cody Petts, Co-Creator of Chowza Confections!
1.Walk us through the design process that you went through for this project.
We knew from day one that this project needed to be fun, quirky, and just a little messy to fully capture whatChowza embodies. It started with detailed research into the world of confectionary snacks, tracking design trends in the industry, and taking note on what’s appealing to today’s consumer. We then crafted a visual brief of inspiration for the brand, using this brief as a guide for sketches and prototypes to follow. We continued to refine these explorations down until we landed on the final Chowza brand language.
