Vallegre is a line of wines for every taste and preference that comes from Portugal. Opal Publicidade developed labels for the range of outstanding vino.
“The Vallegre asked us to create the labels for the full range of DOC Douro wines Vallegre, Old Vines, Reservations, and crops. We developed a line of labels that had ‘Vale Alegre’ as a starting point. And so we have reached a composition of ‘V's,’ which, in contrast to the neutral backgrounds, represent the Douro valley with the sensuality and elegance of a neckline, distinguishing the brand from others. With the design, we also preserved the profile of each wine through different colors schemes, while maintaining the identity of the range.”
Although they have a wide variety of wines, Vallegre’s options all look cohesive. Using V imagery and creating a pattern from it acts as the spine of the design, allowing different colors and finishes to speak to the unique tasting notes. The colors on the label have a bit of a sheen, giving it a premium feel.
Designer: João Alçada
Creative Director: Pedro Sanches
Designed by Opal Publicidade