Adidas Athletics Workout Gear

Find your focus. Adidas Athletics is a box full of gear to help you make the most of your workout by cutting out distractions. Colt developed the packaging for Adidas Athletics based off of the idea that the best exercise comes when you’re 100% in your zone.

“To announce the arrival of Adidas Athletics, Colt were briefed to create premium packaging solutions for one of the largest cross category activations the brand has ever seen. The Z.N.E (zero negative energy) hoodie which led the launch, is designed to block out any distractions and create a zone around the athlete in which they can focus. By using pyramid foam panels more commonly associated with sound-proofing as an external element, Colt were able to create a unique solution previously unseen in the market.”

“This theme was continued across to further packaging solutions that formed part of the launch; a laser etched acrylic slipcase housing a hinged box enclosed in more foam as well as a white sports bag.”

For many, a workout is their chance to destress and forget about everything else—it’s a chance to leave everything else behind. By using the soundproof pyramid elements on the outside of the box, it makes the consumer feel like they’re transported to a special, far less distracting place. Simple black and white keeps the look crisp and streamlined, and a sans serif font feels almost futuristic.


Photography: Michael Hedge

Designed by Colt

Country: United Kingdom

City: London