Can’t stop won’t stop. Every week we bring you The Dieline’s Top 10 packaging projects and articles to inspire and boost creativity, but why stop there? Our 5 Questions With series allows us to sit down with the best of the best here on The Dieline and dig deeper into these fascinating projects, from the design process to the biggest challenges. For our first ever article in this discussion series we’re chatting with Susu Studio, an Australia-based design and creative studio, about their work for their work on Full Brow.
1.Walk us through the design process that you went through for this project.
Full Brow came to us with a new product line, a wordmark and a blank slate for the product packaging. The brief was quite open stylistically, apart from a clear desire to appear ‘contemporary’ and ‘premium’. We started by teasing out a personality for the brand, building a well-formed profile of the audience – which turned out to be a lot broader than anticipated.
