Before & After: Kirkland Signature Fruit and Nut Medley

If you’ve ever shopped in CostCo then you’re quite familiar with the Kirkland Signature brand. It’s a trusted brand in the warehouse that you’ll find on anything from men’s dress shirts to laundry detergent. Although it’s a way for CostCo to develop new products under a brand that customers are familiar with, they also put in some much-needed maintenance on their Fruit and Nut Medley.

The illustrations and refresh from The Design Poole make the snack practically irresistible. Using negative space, the packaging is instantly brighter, lighter, and more appetizing. The lovely colors of each fruit stand out more – a sunny orange of a ripe mango and the deep red of a cherry. Each delicate drawing makes the ingredients look almost real, making this a healthy snack for kids and adults alike. Kirkland Signature’s logo appears at the top still, but they ditched the stale font of “Fruit & Nut Medley” for a handwritten one, making the packaging modern and fresh.


Designed by The Design Poole

Country: United States

City: Seattle