Dora Drimalas is the principal and creative director of Hybrid Design. Dora’s extensive background in brand strategy and design has allowed her to work intimately with some of the largest brands in the world such as Nike, TED Conferences, Lego, Apple, Samsung, Mohawk Fine Paper, and Starwood Hotels. The studio environment at Hybrid centers around the idea that new things happen when opposing influences collide. Hybrid proves this theory daily with their studio work and their experimental toy company and retail store, Super7, and its various artist collaborations and projects.
The Brand Mirror: How the best brands in the world are presenting you with a better version of yourself
As we move about our day, we find ourselves bombarded with thousands of images. Most of them are white noise but others manage to cut through the clutter and intrigue us. They allow us to escape, to dream and to imagine a better life for ourselves. The best brands in the world have found a way to stop us in our tracks and speak to the inner voice inside our head — the voice that still breaks out for dreams while the rest of our body is still working. These images have found a way in, infiltrated the imagination and now are running wild.
About Branding & Packaging by The Dieline at HOW Design Live:
The biggest brands in the world are evolving faster and are more nimble than ever before. Curated by The Dieline, this high-level series of sessions and panel discussions features expert speakers from a wide spectrum of well-known consumer brands and leading design agencies. This year’s program will teach you all about how brands are evolving for the next generation of consumers, and how you can be ready to deliver.
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