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Concepts We Wish Were Real

Published

Get inspired this weekend with today’s Concepts We Wish Were Real.

Concept

Brooklyn Blackout Cake. Burnt Sugar Vanilla. Wildflower Honey Pistachio. Evidently, dreams do come true. These heavenly flavors come from Steve’s Ice Cream, a Brooklyn, New York company that is gluten, egg, and soy free, as well as non-GMO. Chris Allen developed these brand and packaging variation concepts for the brand, situating Steve’s Ice Cream as a premium dessert choice. Allen’s design for Steve’s Ice Cream uses a slightly vintage approach in their packaging, combining multiple fonts and organizing information into various sections. Each label sticks to a simple color palette, indicative of the wholesome ingredients that go into each pint. The incredibly organized layout gives the impression that this is an ice cream geared towards adults and those with a more refined palate.

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