‘The first taste is with the eyes’. This is the philosophy of TEALEAVES, the tea blender of choice to five-star hotels and Michelin-star chefs for 21+ years. All of their teas are hand blended specifically for color and this thinking has now been brought to life on the packaging – designed by the TEALEAVES in-house studio. A brilliant partnership with the Pantone Color Institute generated the redesign of the Whole Leaf Pyramid Teabag (PTB) Collection, which inspired the campaign, #PaletteForYourPalate.

“The brief given to the in-house creative team was to redesign the entire PTB line around the concept of color in blending (including individually wrapped teabags) and to portray our true identity as a modern innovator while paying homage to our heritage in the luxury hotel industry.”

“Exploring the 10 tea varietals, their culture, medicinal purposes and flavor profiles, we selected a mood and symbolic animal evocative of each. Pantone then selected a color code that best fit that mood and tea.”