Little Belgians

If you haven't already tried Speculoos cookies, boy you're in for a treat. Little Belgians is a bakery that is famous for these little treats and if you are ever in the Berkeley area, you got to snatch a bag. Designed by Design Womb, cookies are packaged in three different forms. Individual desserts are bagged and illustrated with fun line drawings and the "Little Belgians" emblem. The design is repeated on the other packaing with the larger size being given a cleaner look. A white box with a tray that slips out to reveal a few rows of cinnamonly goodness. 

"Little Belgians is an artisanal cookie company in Berkeley, California baking organic speculoos cookies in custom molds with shapes inspired by owner Evy Ballegeer's childhood in her native Belgium. In branding the company and tackling the new cookie packaging design, we created a repeat pattern of the playful cookie icons and paired it with a balance of clean layout and cozy welcoming colors."

We designed and developed a 16-pack custom gable box style with a cutout window which nods to the house-inspired cookie shape in the company's logo. Soft touch material paired with embossing, foil stamp, and varnish details give the gift boxes a luxurious feel, while the 4-packs use transparent film to showcase the cookies below. The new cookie packaging has been featured in Real Simple, Cooking Light magazine and was on The New York Times Food holiday gift guide.


Creative Director / Designer: Nicole LaFave

Designed by Design Womb

Country: United States