Coffee is a staple in many people’s diets around the world. Everyone has their favorite. But if you’re the type who likes to experiment and try new flavors, you got to try Evocation Micro-Coffee. Designed by Caliber Creative, roasted grounds are poured into resealable bags with an abstract image used to easily identify one coffee blend from another. A white label is placed on the front of the pouch describing the tasting notes, origin, process, and roasting date.
“Evocation is a micro roastery and espresso bar in Amarillo, Texas. They are a small team of obsessively focused coffee enthusiasts, which is also a perfect depiction of Caliber, so we were beyond thrilled to help give their brand a much-needed jolt of energy. The main task at hand was rethinking their packaging system. Because Evocation is constantly experimenting with new limited-release flavors, the packaging really needed to be flexible. Our solution was a kinetic set of colorful labels that they could customize and adhere to their new, sleek and understated bag.”
Creative Directors: Brandon Murphy, Bret Sano
Account Manager: Karie Scuiller
Design: Alyssa Hechavarria
