Water makes up 55%-60% of your body. And since we know that drinking plenty of water is important, Ofélia aims to make it even better. The Brazilian startup sells powders that you can add to water, and with the enriched minerals and natural flavors, Ofélia makes getting your eight glasses a day delicious. Sweety & Co. developed the packaging and branding, filling it with energy and vivacity.
“With bold and vibrant colors, we have translated the brand personality in geometric and fun elements. Their packaging presents only essential information, emphasizing the strong and unique logo. With the tactile aesthetic, we have created scenarios that represent the mood of each flavor. This imaginary world relates with the edgy brand positioning, where nothing is what it seems.”
Ofélia takes the regular activity of drinking water and makes it a fun, exciting experience. The world of Ofélia feels familiar—there are city skylines and snowcapped mountains—but at the same time the outrageous hues and geometric appearance make it uncharted and unfamiliar territory. Using geometric inspiration also prevents the bright colors from becoming too overwhelming, giving buyers a sense of method to the madness. The accent on the “e” is shaped like a drop of water, reminding us the purpose of the product and situating it as a new way to liven up your regular glass of water.
