Japanese perfume for a European audience. Armbrand developed this design for Kaori Perfume, taking cues from traditional Japanese design for both the packaging and scent bottles.
“We were to design a range of Japanese perfumes entitled KAORI. It was important to create an image of Japanese perfume conceivable for the European audience. The word ‘kaori’ is translated as ‘scent.’ Traditional Japanese colors are black, red, and white. In Japanese they are, respectively, ‘kuro,’ ‘aka,’ and ‘shiro.’ These colors have become the basis for differentiation of SKUs within the line.”
“Combination of minimalistic media and profound meanings is inherent of the Japanese culture. Various packaging materials, like matte plastic, matte glass, metal impression and wooden cap, are well-balanced and create a play of plans. Semi-transparency and juxtaposition of hues within one color are associated with perfumery, while the image of Sakura symbolizes both Japan and beauty. The packaging changes depending on lighting.”
