Bohica Products

It used to be that many men who had beards were just too lazy to shave; now, though, it’s a look to be desired. When there are entire websites and Instagram accounts dedicated to men with impeccable-looking facial hair, it means that products like beard oil or beard balm are luxurious grooming items for a gentleman to own. Matt Erickson leveraged Bohica Products’ American-made quality for its standout branding and packaging.

“Bohica Products was the brainchild of a Marine veteran living in Wisconsin. The motivation behind the creation of Bohica was to offer American-made, high quality products that embody the ideals of American patriots and the freedoms we enjoy every day.”

“The brand proved to hold quite a bit of potential. Super-patriotic veteran brands are a niche industry, where generally, the design is not necessarily a priority. Creating something considered and refined can rise above the noise and prove to be hugely disruptive in a loud, raw industry such as this one.”

“Strength and simplicity drives the thinking behind the Bohica brand. Beyond an initial identity system, a packaging system for a line of beard products, a custom typeface, apparel, collateral, an e-commerce site, and much more were considered and designed.”

Taking inspiration from the American flag, Bohica Products features stars, stripes, and slightly darker red and blue hues. Parts of the graphics appear weathered, as if they’ve been through a lot and have still managed to pull through, communicating brand strength and product quality. Beard oils come in amber bottles which feel more traditional, giving off a sense of age and reliability.


Designed by Matt Erickson

Client: Bohica Products

Country: United States

City: Minneapolis