When selecting eggs, it's important to pick them at the peak of freshness. Varaksino does just that with their eggs and packages them with the help of Vozduh advertising agency in a traditional paper carton. A label with a photographic image of the eggs in straw, nests itself on the top of the case, emphasizing the product's place of origin at it's blooming state.
As the largest producer of eggs in Udmurtia, Russia, Varaksino Ltd. produces more than 660 million clutches of eggs.
Creative Head: Valery Melnik
Designer: Roman Luzanov
Designed by Vozduh advertising agency