Combine the great prices of Costco, the organic food of Whole Foods, the ease of Trader Joeâs, and give it a URL â this is Thrive Market. Founded by Nick Green, Thrive operates as a membership service that aims to make wholesome, healthy food affordable and available to everyone. Just pay the annual membership of $60 and have access to organic and non-toxic products available at a fraction of the cost you would find in your regular grocery store (averaging 35% less, actually) â plus it gets delivered to your door.
âCall us radical, but we believe that healthy living should be easy and affordable for everyone and shouldnât depend on geography, income level or any other barrier. That hasnât been the case for a long time in this country, and we wanted to do something about it. At Thrive Market, we make it easy and within reach. Here, you’ll find the best-selling 4,000 health and wellness products from the top 400 natural brands on the market at 25-50% below traditional retail prices. Simply, it’s the stuff you want, at prices you can afford.â
You wonât find fresh produce on Thrive; instead, their focus is non-perishables like coconut oil or flour, products which actually make up about half of the cost of a regular visit to the grocery store. And to make these natural and organic foods truly accessible to a larger audience, the cost must be lower than what youâd find at a typical grocery store â after all, one of the biggest reasons people donât buy organic foods is because of the price tag. The business model allows Thrive to profit from the subscription (which works out to $5 a month) and they can then price products to cover strictly the fulfilling and shipping costs. In turn, savings are passed on to Thrive Market members.
