This Nielsen report evaluated package designs for 34 select top-selling and up-and-coming wines, highlighting brands that are using design effectively to win with consumers. Findings include best practices for wine brands and design agencies to develop packaging that grabs attention, drives consumer preference and builds brand equity.
With 64% of consumers trying a new product simply because the package catches their eye, package design is one of the most under-appreciated marketing levers. Here’s why package design is especially important for wine:
· The category is crowded. In 2014, 4,200 new wines were introduced to market, representing 12.5% of category items.
