Frasier Fir is a fragrance that sparks traditions and conjures joyous memories. Designed by Wink, the challenge was to evolve and reinvent the Frasier Fir brand by demonstrating that Thymes is a leader in the home fragrance holiday marketplace.
Their approach was to echo the fragrance’s forest heritage by bringing a sense of beauty that’s as enjoyable as the scent itself. As a result they were able to capture the wood scented brand essence and used the theme of “time” and “tree rings” as a nod to the evolution and growth of Thymes over the past years.
Creative Director: Scott Thares
Designer: Scott Thares, Tim Cronin, Hannah Johnson
Project Manager: Ann Merrill
Designed by Wink
Country: United States