Starbucks Anniversary Blend

For this year's Anniversary Blend, Starbucks wanted to show the true artistry and complexity of the coffee. The siren was redrawn and given a bolder look, a little more modern but keeping the classic essence of the original. To represent the handcrafted nature of the blend and the boldness of the flavor, the illustration used a hand-drawn illustration, texture, bright watercolors and intricate detail.

 

Designed by In-house (Starbucks)

Country: United States

City: Seattle

Design & Illustration: Victor Melendez

Creative Director: Mike Peck

Design Manager: Jen Polaski

VP Creative: Jeffrey Fields

Writer: TJ Hatfield

Prepress: Donald Mckinley, Lesley Wikoff

Print Production: Kathy hughes

Producer: Jen Sinconis


Elizabeth Freeman