For this year’s Anniversary Blend, Starbucks wanted to show the true artistry and complexity of the coffee. The siren was redrawn and given a bolder look, a little more modern but keeping the classic essence of the original. To represent the handcrafted nature of the blend and the boldness of the flavor, the illustration used a hand-drawn illustration, texture, bright watercolors and intricate detail.
Designed by In-house (Starbucks)
Country: United States
City: Seattle
Design & Illustration: Victor Melendez
Creative Director: Mike Peck
Design Manager: Jen Polaski
VP Creative: Jeffrey Fields
Writer: TJ Hatfield
Prepress: Donald Mckinley, Lesley Wikoff
Print Production: Kathy hughes
Producer: Jen Sinconis
