the Snack Organisation presents...
Snacks that are just as healthy as they are delicious! New snack brand, the Snack Organisation presents...has just released a freeze-dried fruits range. Developed in partnership with Hansells Foods, the snack company hopes to bring interesting and novel snack products from all over to the consumer, and (F)(A)(B) created the exciting and fun identity and packaging for the unique brand.
“The point of difference is that the new fruit snacks are made from 100% fruit freeze dried to preserve all the natural nutrition and flavour without the use of any additional oils, additives or high temperatures to create a delicious, all natural, healthy snack alternative. At less than 70 calories a bag and one of your 5-A-Day they are a sophisticated solution for on-the-go, guilt-free snacking or can be used as a versatile ingredient for adding some fruity interest to breakfasts, desserts and smoothies.”
These freeze-dried fruits come in a variety of flavors and can be used in a number of ways, including sprinkled on top of other foods or enjoyed alone. Colored illustrations and playful graphics remind consumers that healthy snacks are enjoyable and tasty. The packaging is energetic using multiple colors, appealing especially to a younger crowd looking for something more interesting to snack on.
“Pairing bold typographic styling with characterful illustration, the new pack designs capture the ethos of the Snack Organisation presents… brand to bring diverse, flavoursome and novel snacks to market, presented to the customer in a way that brings some drama and excitement to liven up the snack category.”
Designed by: (F)(A)(B)