CÎROC vodka is a relatively new player within the vodka market. It stands alone as the world’s first and only vodka made exclusively from French grapes. I’ve always known of CÎROC as associated with their brand ambassador Sean “Diddy” Combs. However, their limited edition CÎROC X packaging design just might eclipse the star who has been helping make a name for the spirit.

“CÎROC X has a halo effect on the rest of the range, keeping the portfolio fresh and relevant for luxury connoisseurs, providing new ways and occasions to engage and recruit consumers, and elevating the CÎROC brand name once again.”

CÎROC X is an ultra-exclusive, high-end expression of their spirit, which was developed to commemorate CÎROC’s 10 Year Anniversary. CÎROC was responsible for developing the premium product, and RP/NYC Design House was responsible for creating packaging that expressed a lifestyle of luxury and exclusivity.