We know Cadbury for their iconic and delicious chocolate easter eggs. Along with an assortment of different and decadent cake snacks. When Cadbury needed a stronger re-brand for the Cadbury Mini Rolls, a product that has been on shelves for over 50 years, Robot Food jumped right in!

Jo, our client, said, “Cadbury is a strong brand, but the Mini Rolls range is being copied by own-label. Can you help it become the proud market leader again?”

BEFORE