Domingo Vermut is a Spanish Red Vermouth that has taken an unconventional item of inspiration and translated it to the brandâs identity and packaging design. Created by Entretanto Brand Lab and Ladies and Gentleman (additionally in collaboration with The Water Company), the brand mimics the look of typical bar napkins.
âIts name, Domingo (which translates to Sunday in English), is a tribute to the day par excellence of Vermouth.â
With a simple red and white color palette, the vermouth labels could be mistaken for actual napkins. The labels are positioned askew on the bottles, as if the napkins were thrown onto a table. The authenticity of the design concept is carried through to the smallest of details, including the texture of the label paper and the emulation of misprinting which happens frequently on press.
