The Aperitivo House
Is there anything better than arriving home after a long day at work and have an ‘aperitif’, a small drink to be sipped as an appetite-stimulating lead-ins to a meal? An important part of France, Italy and other countries’ dining traditions, aperitif or aperitivo (the Italian word for it) are the appetizers in the alcohol menu.
Mag & Martin, an Argentinian couple of photographers combined their two passions - aperitivi and photography- in a beautiful lifestyle blog where they share pictures of the recipes they prepare at home.
As spin-off product, the couple produced a small batch of homemade bitters that their followers can enjoy at home. GinGin created the branding for the labels, which feature botanical illustrations and a lovely signature which highlights the well curated and crafted nature of the products. The navigation is facilitated through the use of color coded typeface and stickers. A flavorsome design.