The packaging project “Butter Plus“© has been developed in cooperation with the Weidenhammer Packaging Group, Europe’s leading supplier of packages and the DVI - the German Institute of Packaging and the University of Applied Sciences Berlin. The idea was to create a new handy butter packaging. The packaging is based on the IMA - In mould assembling technology and has been tested in a thermoforming process. Next to the packaging the Corporate Design of the wrapping has been developted. Currently Weidenhammer is preparing the packaging for a large-scale production after patenting the new concept.