I am head over heels for this line of beer from O/O Brewing. Part beer, part work of art, all contained in one bottle. Lundgren Lindqvist designed the labels for these three brews, giving each one specific artwork.
“During the Spring of 2015, high-end craft brewer O/O Brewing released three new beers: A rich-in-flavor pale ale called Pretty Pale Ale, a saison made with Pilsner Malt and Saaz Hops called Bohemia, and Evergreen, a flavorful IPA inspired by conifer. For the packaging of the new beers, we revised and simplified our design system used for previous O/O labels and incorporated a ’pronunciation guide,’ to make the somewhat cryptic name easier to understand. We continued our collaboration with artists and designers, this time teaming up with Fredrik Åkum (Evergreen) and Alexander Palmeståhl (Bohemia), asking them to interpret the beer and featuring the artwork they produced on the labels.”
Being a craft beer, the labels had to help distinguish the brews. The appearance is unique and modern, and the image against a white label looks almost like an Instagram photo. Thin lines divide up information, allowing the image, barcode, name, and description to live separately on the label, giving it a polished look. A plain sans serif font completes O/O Brewing’s contemporary appeal for their unique line of beer.
