Ceprecol looks just like something you’d see at your neighborhood hardware store or Home Depot. These bags of cement needed to stand out in a busy market but also look professional and convey a sense of grit and strength. Brian Piraquive designed the cement bags and the logo using simple graphics that have a clear focus.
“Ceprecol is a new Colombian cement located in Ibague, Tolima. The company takes aim at competing with major industry, thanks to the union of the construction grows in this place and betting on their own product. The proposed brand and packaging is inspired: namely, strength and unity. The result is a brand friendly, simple look that conveys great force.”
Ceprecol is one of those projects that proves a design uncomplicated to communicate clearly to the audience. Steering away from lots of colors, cluttered design, and even gender stereotypes, the brand exudes confidence — exactly what those who are building and working in construction would want. The white background appears clean, and the off-center placement of the graphics is purposeful and unapologetic. Keeping the color palette simple with black, white, and blue is practical and keeps everything minimal while still allowing for a bit of expansion in the future in this busy line of business.
