Voss Brand Redesign

Voss, a Sauvignon Blanc producer from Napa Valley, California gets reimagined with packaging designed by Co Partnership. Inspired by the botanist explorer Andreas Voss, the centerpiece of the design features a botanical drawing of the Californian Tiger Lily that grows through the "O" in Voss. The drawing is printed with clear pearlescent foil with flecks of gold to catch the light.

"Voss is a specialist Sauvignon Blanc producer from the Napa Valley California, founded by Yalumba’s Robert Hill-Smith.  In a very short space of time the 2014 release has been extremely well received with the new label design recently winning a Bronze at the prestigious San Francisco International Wine Competition and achieving and incredible 160% sales increase since launching in May."


Californian Tiger Lily illustration: Irene Laschi 

Photography: Stephen Clarke

Designed by Co Partnership

Country: Australia

City: Sydney