Who doesn't love Pasta? Especially fun, multi-colored pasta in wacky shapes. Tavola gives their consumers exactly what they want in recyclable cardboard boxes. Designed by Spindletop Design, circle windows are placed at the base of the packaging for easy identification while a colorful label wraps around the top half of the box. The circular logo with handwritten type gives the design visual authenticity while the script type adds quality appeal.
"Pasta: the shapes and colors it takes! Our goal with the retail packaging for artisan pasta maker, Tavola Pasta, was to capture this variety of form—with an added dash of Italian Modern. The packaging expresses a love of pasta’s varieties through playful color, patterning of shapes, and a custom die-cut window inviting the consumer to see the well-crafted product within—all complemented with a bold mix of sans-serif and script typography."
Creative Direction: Jennifer Blanco, Joe Ross & John Earles
Designers: Laura Thornock, Jennifer Blanco & Joe Ross
Designed by Spindletop Design
Client: Tavola Pasta
Country: United States