“That’s the spirit.” For Dorset’s first gin distillery, Conker Spirit, interabang has created an absolutely fascinating design. Conker takes a step away from tradition to pursue the new and exciting, all while focusing on premium quality.
“Design cues were taken from the name, which inspired the shell-like shape of the main label. The name also led to the ‘CO’ ligature in the word marque (a graphic conker on a string), which is used as a visual shorthand for the brand.”
“Dorset is key to Conker. As well as the location for the distillery, the gin uses New Forest spring water and botanicals unique to the area such as hand-picked gorse flowers (which influenced the distinctive yellow colour of the batch label). Inspired by the coast, we looked to the typography of vintage railway signs, tickets and posters to evoke the nostalgia of trips to the seaside, and the bottle itself was chosen for its nautical feel. Copper foil blocked accents were used, as well as a copper lid, to reflect the traditional copper pot distilling process.”
Conker Spirit looks unlike any other gin on the market, with a striking bottle shape and copper accents on the label and cap. A small yellow label at the bottom features vital information about the gin, including the hand-written batch number. Combined with the nautical inspiration, Conker Spirit has a special, high-quality appearance. The shape of the main label is circular, with small points going all around that almost look like rays of sunshine. This goes hand in hand with the idea of trips to the seaside, implying that the gin itself can take you to a sublime, wonderful place just by drinking it.
Designed by interabang
Client: Rupert Holloway
Country: United Kingdom