Glennans

Glennans, one of the UK’s favorite brands of vegetable crisps, has just launched a brand new look for their packaging. With a growing presence on the retail scene, Glennans revamped their look with an exciting and beautiful branding created by Fluid Ideas.

Commenting on their appointment as branding agency for this project, Fluid Ideas says:”We were appointed to refresh the brand and packaging, focusing on the need to inject more personality and appetite appeal whilst building an engaging story around the provenance of the crisps.”

The bright colors used to differentiate the varieties of the range are a great canvas on which the messaging comes to life. The use of fonts strong and we love the use the evocative imagery on front of the pack. The scope of the redesign is to use the pack as a piece of art that communicates the artisan nature of the crisps and this new design surely support the message via its visual cues on front and back of pack.

 

Designed by Fluid Ideas

Country: United Kingdom