Del Viejo Salsa

Spice up your meals with Del Viejo Salsa. With peppers cultivated from Florida's farmlands, the rich flavor is bottled in glass jars and sealed with the brand's crest. A star-shaped design with a scalloped edge contains an abundance of yellow peppers on the vine and at the center of it all, the name "Del Viejo". For visual authenticity, a brief history on how the company came to be is scripted on the back of the jar surrounded by illustrations.

"Del Viejo makes the world’s most unique salsa: from the rare datil pepper. This pepper grows in very few areas, with one of the more known cultivars growing in St. Augustine, Florida. These small yellow peppers have a unique and delightful flavor, with a mythical and mysterious history to match. No one really knows exactly where these peppers came from. Legend has it that datil peppers were brought over with the first Spanish explorers, but this is subject to heated (pardon the pun) debate."
"Miller™ was tasked with breathing life into the Del Viejo brand story. We developed their branding and packaging design, incorporating rich details that evoke the datil pepper’s legendary and storied history. Flamboyant copywriting lend a centuries-old feel to the brand that permeates every brand touchpoint – from packaging design to website design."

Designed by Miller Creative

Country: United States