The Reinheitsgebot, or German Beer Purity Law, was adopted in 1516 to regulate the production of beer. This law states that beer production can use only four ingredients: water, malt, yeast, and hops. Elena Pavlova has designed Alter Brauch with this in mind, keeping tradition alive.
“Beer – a product with a long history. In every corner of the world the traditions and rituals of consumption of the drink. Before working on the packaging, and the name, agency specialists conducted a pre-project study by the method of design thinking. As a result, we identified target audience insights, on the basis of which it built all further work on the project. Emphasis was placed on the naturalness of the product itself, as well as traditionally used in the manufacture of formulations.”
“The enterprise is located in the immediate vicinity of Europe’s largest biosphere reserve ‘Brykin Bor,’ a land full of ancient stories and legends. In connection with all the above package and the name of the product have to talk about European quality beer, with the image of a reserved land on which the plant is located, too, must be present in the design.”
