Imtenan Herbal Remedies
What a difference! It's like night and day. Thanks to MatterBranding, Imtenan Herbal Remedies can now blow its competitors out of the water with invitingly colorful packing. Botanical illustrations of the herbal ingredients frame the color-coded boxes while the remedy's name is written in bold caps to be easily identified on supermarket shelves.
"Imtenan Herbal Remedies’s old packaging offered very minimal visual cues, that failed to capture the essence of the product. Harmony, balance and relief are what herbal remedies are all about, but none of these features were communicated through that old medical package design that bustled with a cacophony of clashing colors and conflicting patterns. "
"Our point of departure was to make the package relatable to target consumers; most of who are nature-lovers. We got rid of the meaningless generic pictures that did more harm than good to the brand, and then we developed crisp and vibrant original aquarelle paintings of blossoming plants, reflecting a genuine appreciation for nature’s gifts. The result is an overall beautifully harmonious design that got this product flying off the shelves!"
Brand Manager: Mariam Hamdi
Managing Director: Dina Aly.
Planning Supervisor: Mariam Hamdi.
Creative Directors: Mohamed Abbas, Majd El Sherif.
Sr. Art Director: Noha Hesham.
Graphic Design: Yara Soliman, Peter Hishmet, Dina Hany
Illustrator: Natalia Tyulkina, Oleg V. Grinko
3D Artist: Amr Fekry.
Finalizers: Michael Daoud, Basem Nasr, & Karim Milad
Designed by MatterBranding