Toneles Winery launched a new design for their premium wine line Tonel 78 Barrel Select and chose design agency Argency to create the brand identity for the bottles’ labels.
The inspiration behind the design was the period of time during which the Argentinian wine is aged in French oak barrels. Commenting on the design Argency says, “The colors used for the design and the imitation of old wooden texture, symbolize the passion and elegance of the winery’s own history.” The overall results feel very vintage, a great trait for a brand of premium wine.
The beauty of this designs is linked not only to its beautiful execution but especially to the emotions that are prompted into the consumer once looking at the labels: trust, high expectations and assurance.
Designed by Argency
Country: Argentina
