Black Squid Design worked with MUSQ to develop their text based logo, which created the foundation for all their materials moving forward. The logo won my heart over immediately. A bold and curvy font, in all caps and modified into a uniquely abstract logo mark. Black Squid Design has created a sleek and upmarket brand for MUSQ.
Working with a simple black and white color palette and using the logo mark at a large scale, gives the line a strong unified look. It has a refined femininity and classic color palette. Introduced in the candle collection is the use of a bold, graphic pattern made up of plant and floral shapes. The patterning is used tastefully and feels like a perfect extension of the brand by incorporating and referencing the “natural, real ingredients” the products are created with.
MUSQ has carved out a nice place in the Australian beauty market and I’m sure that in addition to having a high-quality product, their packaging is also catching eyes on the shelves.
MUSQ is an Australian made and owned, natural make-up and skincare company that prides itself on putting quality before profits. Their philosophy “Keep your food, skin & thoughts clean!” And, the brand identity keeps consistent with this vision, having a “sport luxe” feel that is both timeless, modern and clean.
Designed by Black Squid Design
Country: Australia