Tous Les Jours
Tous Les Jours is the French name for this range of all natural South African beauty products. Why French? One might ask. Well, there is something magical about French women, their confidence, their effortless chic style and their natural flair. They never strive for perfection yet always seem to reach it. The meaning of ‘tous les jours’ may be lost on some South African woman, but the effortless french beauty implied definitely is not. What makes this company unique is the focus it has on being 100% transparent about their 100% natural beauty products. In the name of transparency, the messaging is developed to poke fun at our own fascination of the French. By adding the prefix “le” to the product names and phonetical “French” accent changes to the spelling of these words, we created a playful and genuine brand voice.