North Cocktails is a ready-to-drink, low calorie and great tasting cocktail mix from Norway. We were given the opportunity to develop North Cocktails into a strong contemporary brand with a new visual identity and package design firmly rooted in the premium quality, femininity and credibility of the brand.
"In response to tight Norwegian legislation which prohibits advertising, and places more value on packaging, we created a strong, eye-catching solution that delivers impact from a distance and detail up close with a bold sans-serif logo and fine, hand drawn typographic flourish.
Our approach blends a confident contemporary attitude with traditional quality and punctuates the visual vernacular of the category with moments of surprise."
Designer: Linda Hansen
Creative Director: Morten Throndsen
Designed by Strømme Throndsen Design