Featured image for Maffra Cheese

Maffra Cheese

by Traci Gibbs on 08/17/2015 | 2 Minute Read

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The Maffra Cheese Company, located in the heart of Gippsland's dairy country, has a reputation for producing some of Australia's finest Cheddar. The brief to Brand Society was to develop a clear brand strategy for the local supplier, to successfully launch their range of speciality cheeses into the retail market.

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A key point of difference for the brand was to draw on their Chemist and Founder, Ferial Zekiman's precision-like approach to crafting high quality, single-herd produce.  We wanted to capture the Founder's handcrafted and innovative process, but also pay homage to the brand's classic European roots and cheesemaking heritage.

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The new brand identity and packaging range has brought great success to Maffra Cheese Co. seeing the company grow its retail offer to all major Australian supermarkets.

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Designed by Brand Society

Country: Australia