This week’s Concepts We Wish Were Real focuses on rebranding the second-largest retailer of aftermarket automotive parts and accessories in the United States. By creating cohesive and contemporary designs that truly stand out on the shelves, Art Center College of Design students from Pasadena, CA, have found a way to revitalize the brand’s identity.
The redesign of AutoZone guides young adults to transfer through this new phase of life smoothly by providing thoughtful and handy products that help new drivers be more confident but less nervous while driving.
