Dry shampoo is a girl’s best friend. I’m a personal fan of Batiste, so I’m thrilled to have them here on The Dieline! The popular dry shampoo brand is taking their success and expanding their brand, requiring a design that clearly communicates their values and also allows for new products to be added to their line.
“International brand design agency bluemarlin has created a new visual identity for Batiste, the UK’s #1 dry shampoo brand. The reinvigorated identity guides the visual expression for all of Batiste’s product pillars as they evolve their range of dry shampoos and extend the brand into styling products.”
“The brief was to create a design that captured Batiste’s mission to empower consumers to take better care of their hair and feel instantly transformed. The resulting design is stylish, full of impact and truly reflective of the brand’s quirky and confident personality.”
