These organic ice pop sure do look amazing! Packaged in a rainbow of color and printed in half-tone, a line drawing of the popsicle floats front and center listing the all-natural ingredients contained in every frozen bite. For those hot summer days when a cold glass of juice isn’t enough, @EatPops comes to the rescue.

“Organic ice-pop maker @EatPops stands for purity, honesty, and delight, with no artificial anything in its line of frozen treats. From those cues we designed a system for the brand’s initial eight flavors that put its ingredients and wellness benefits front and center. Knowing @EatPops would be in the freezer cases at Whole Foods and other organic food markets, next to brighter and louder-looking competitors, we gave the line a clean, contemporary look, in a subdued rainbow color palette closer to its all-natural goodness, and named each flavor accordingly. A sampling includes the cool-blue Hydrate coconut water pop; the orange-hued Glow with carrot, mango, and pineapple; and the leafy Green Detox featuring kale, spinach, apple, and ginger.”

As the name @EatPops also implies, the company has a strong social media component and plans to sell its products in less traditional settings, too, such as mobile vending carts, ice cream trucks, and pop-up kiosks at festivals and fairs. To that end we made sure the individually wrapped treats would be just as enticing as those in the box.