Spode Kitchen Textiles
I’m not much of a chef myself, but these perfectly packaged linens from Spode Kitchen would certainly inspire me to do some serious cooking. Thoughtfully designed by 10 Associates in the UK, Spode offers items like aprons and oven gloves that keep work in the kitchen fun.
“Spode, a quintessential British brand, have produced arrange of beautiful linen textiles. The packaging, which uses a kraft board substrate, reflects the tactile and natural material of the linens. The die cut window depicts what the item is used for. The whole range has an element of wit which engages the cooks amongst us — hence the supporting graphic which is shown on the main pack and also on the swing ticket. The pack handles are made from twisted paper which complements the overall natural theme.”
With brown packaging that exudes simplicity, Spode Kitchen Textiles motivates the buyer to make something delicious from scratch. The die cut window allows a peek at the linen itself and cleverly demonstrates its application. Soft blues, greys, and off-whites keep the line of products looking professional and ideal for those who only want the best products when cooking.
“The packs work in isolation, as well as when shown as a range. In-store they have tremendous stand-out and point of purchase appeal, and overall provide a powerful concept which really underpins the quality and personality of the Spode brand.”
Designed by: 10 Associates