It's the thrill of the chase. Designed by Moxie Sozo, Bootstrap Brewing's canned IPA is illustrated with rabbits in an "Insane Rush" and ferocious beavers nibbling on "Sticks". The drawings, created by Nate Dyer, are monochromatic and spill out of frame into their analogous color on the back of the can. When displaying all necessary information about the fizzy beverage, a variety of fonts were used to create a dynamic label that is as equally as engaging as the illustration itself.
Creative Director: Leif Steiner
Art Director/ Designer/ Illustrator: Nate Dyer
Designed by Moxie Sozo
Country: United States