Bushtea rum is craft distilled in England from a unique recipe inspired by traditional bush teas of the Caribbean. An infusion of fiery root ginger, citrus zests and playful hibiscus results in a bright, uplifting rum guaranteed to enliven the soul.
The premium label, designed by London agency KCD, is a fine work of art: the use of copper foil and of a gloss varnish pattern elevate the brand and beautifully bring to life the craftsmanship behind of the product.
Commenting on the label, KCD says “The design features a copper tea pot bearing the name of the owner/distiller the 'British Island Rum Co.' – a reference to the copper pot distillation technique used in creating the rum. “
Using exclusively copper details on black background links successfully the Caribbean heritage of the rum with the English craftsmanship involved in the production process. A great piece of work by KCD.
Designed by Charley Davie
Country: United Kingdom