Wake up with The Woods. Getting out of bed to the smell of freshly brewed coffee is always motivating, and Washington state tends to take their coffee pretty seriously. Mobile design studio Man Man Van has created new packaging for the brand that not only captures the feelings of coffee brewing in the morning but also the unique characteristics of northern Washington.
“Woods Coffee is a family run company in Northern Washington. They recently started their own roasting operation and it was our job to come up with a good face for the bags. We created several variations for each individual blend, along with a few additional elements such as a cold brew bottle and illustrations for mugs.”
Being well-known for stunning wilderness, the silhouette of trees is a nod to where Woods Coffee comes from, but it also evokes calm feelings. Each roast and blend has its own color coding, all of which are light, almost pastel hues. The font choices are simple, appearing hearty and decisive.
All of the elements, like images, fonts, and colors, are unifying enough to be recognizable as the Woods Coffee brand, but can also easily grow with the brand’s new products in the future. Man Man Van has captured the heart of the company in a design that expresses the strong, fresh brews from a family-run company in the Northwest.
Designed by Man Man Van
Country: United States