Who is Mr. Smith? Well, no one can really say for sure, but he does have excellent taste in beer. Shakesbeer’s new line of brews was designed by Viewpoint Branding Agency who cleverly put a mysterious and quirky character on the front of each bottle.

“Shakesbeer Beer Store searches for and chooses the most interesting and unusual types of beer for its buyers. At present Shakesbeer has decided to start up its own trademark, for which three unusual recipes of English beer were chosen: refreshing crafted beer, superior ale and strong fine ale.”

“We developed the image of Mr. Smith — the expert and the pub/bar frequenter, who travels incognito all over the world searching for new special types of beer and who actually knows everything about this beverage.”