For flavorful, bold barbecue sauces, look no further — Boytjie Braai Sauce™ has all the bases covered, from a tangy lemon and herb marinade to a zesty peri peri sauce. Malinco Foods (Pty) Ltd. designed the packaging for this unique line of BBQ sauces that come straight from South Africa. They contain no added MSG, flavorants, artificial sweeteners, or harmful azo dye colorants. Boytjie Braai Sauce™ has a production that uses only local manufacturers and suppliers, and “from the packaging to what’s inside, it’s all home-grown and very South African.”

“Being a proudly South African company they took to Boytjie like a match to Blitz. We’re not here to tinker with the braai sauce category, Boytjie Braai Sauce™ is here to set it ablaze! It’s a groundbreaking range and the packaging had to communicate this on multiple levels. It has to resonate with our local market and also stand proud on the shelves of retailers overseas.”

“There’s definitely a trend to use food photography in this category and because we hate the idea of blending in we decided to go with bright, bold and beautifully crafted typography. Braaing (BBQing) is a very hands on and creative experience and we like to think the handcrafted labels echo these similarities.”